Brian Lord is a cognitive neuroscientist in Tucson, AZ, studying how the brain can be measured and modulated in real time. He earned his PhD at the University of Arizona, where he is now a postdoctoral researcher, and builds EEG, MRI, and neuromodulation systems that work in the lab, the clinic, and the field. His research centers on neuromodulation (transcranial focused ultrasound and photobiomodulation), real-time brain-state measurement, and applied psychophysiology.